6. Increase brand visibility

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Having digital visibility is just as important as building and delivering a great product, after all, making sales with the help of the Internet depends on attracting the attention of consumers at the right time and place.

With so many digital platforms and media available, brands have several ways to communicate with their audience.

However, efforts to achieve greater notoriety are extreme, since the competition for attention is intense due to the high level of information.

In this scenario, digital transformation acts by providing information about the public for the segmentation of personalized communication campaigns and actions .

In this way, it is possible to obtain effective visibility in front of consumers and influence their purchasing journey in the different channels in which they are found.

6 challenges on the road to digital transformation
The very use of the word “transformation” indicates that a lot of work is expected from companies willing to embark on such a program.

As with any great (and lucrative) project, we kenya mobile database can expect challenges at all stages of the process, but especially when starting it.

These are some of the main obstacles that prevent companies from implementing digital transformation:

Lack of initiative
Lack of initiative is the first problem that companies face when addressing digital transformation.

A recent study launched by McKinsey & Company revealed that industries, in general, are less than 40% digitalized, despite the relatively wide use of technology.

This makes it clear that more than isolated actions are needed to bring about real change in the company, and that requires initiatives from leaders.