Between a third and half of subscriptions

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Media, and especially local media, urgently need to address the challenge of finding new viable business models, attracting the next generation and achieving digital transformation. Opportunities are emerging in reader revenue In the face of the crisis, online payment models, whether subscription, membership, donations or micropayments, will continue to develop. Some countries have seen a significant increase in payment for online information, for example 20% (+4) in the United States and 42% (+8) in Norway.


Source. Reuters Institute However, there is a "winner takes colombia cell phone number list most" trend in these countries -go to major national brands. In all countries, most people who pay for news subscribe to only one media outlet. In the US and Norway, however, a minority (37% in the US and 38% in Norway) have two or more subscriptions, often to a local newspaper or trade magazine.


On the other hand, it is important to remember that most people do not pay for news, but are happy with what is available for free. 40% in the US and 50% in the UK even say that “nothing will convince them to pay”. As publishers try to navigate the recession, they must therefore have realistic expectations about reader revenue. But in the long term, reader revenue will clearly be at the heart of new media business models.