Points of parity (POPs) – features your company offers that are important to your potential customers – but that are also offered by your competitors. Talking about what your solutions can do better than your competitors is very important
Points of Difference (PODs) – features that are important to your potential customers and are not available to your competitors. They are completely unique and help your company stand out from the crowd
Points of Irrelevance (POIs) – features that may be really interesting and different, but do not contribute to your customers’ decision-making. Therefore, they should be removed
Step 6: Go to the market plan
Once you have defined your value proposition and what you want to communicate with your inbound marketing strategy, let's move on to the next step.
It’s time to create a Go-To-Market plan. Not only will it guide how your company will communicate with target customers and prospects , it will also help communicate your brand’s values and intentions to the market.
Content Calendar : Breaks down content themes, ideas, and titles uruguay mobile database into an organized calendar of activities
Promotional plan : This should be based on the content calendar. It will specifically define how each channel (paid or organic) will be used to promote the content. Also, at what point in the campaign and for how long.
Step 7: Measure the results
The final stage of your inbound strategy is defining your approach to measurement and analytics. That’s why it’s important to define this from the beginning.
After all, you need to know in advance how you will measure activity, report on performance and gather insights to make optimizations.
Inbound Marketing: better for your pocket
Traditional marketing used to be much more profitable. This is because companies need to invest much more money to achieve a better ROI .
This has created a demand for higher budgets, an issue that can make projects and campaigns unfeasible. This can be even more critical, especially among small and medium-sized companies.
Read also: Marketing budget for 2023: learn how to put yours together
In the case of Inbound Marketing, this problem practically does not exist: the amounts invested are lower, the return is usually faster, more measurable and more profitable.
Research also shows that the cost per lead in Inbound Marketing is lower than in traditional marketing. Furthermore.