The more your sales and marketing teams talk to each other, the sooner these bad leads can be identified. This frees up your sales teams’ time for more valuable activities.
Relevant content that is aligned with the pain points of your potential customers. This is the best bait for attracting leads. In addition, it is also the best way to guarantee qualified leads on your own.
According to experts , conversion rates are around 6x higher for those who apply content marketing to their businesses, compared to those who do not use the strategy.
To put this into practice, you need to keep some concepts and processes in mind. Find out more below.
Understanding the consumer journey: 1st step to obtaining qualified leads
How many times in your life have you felt an unusual latvia mobile database symptom and searched for it on Google? Have you tried self-diagnosing to find a solution to the problem? Many times, you can admit it – everyone does it these days.
So you entered your symptoms into the search field and got a list of possible illnesses. This way, you narrowed down the possibilities based on the descriptions.
So when you've come to the most likely conclusion, you've decided which treatment option is the best option at the moment. That's essentially the consumer journey .
As we have explained in more detail in other articles, the consumer journey involves the steps necessary to make a purchase decision:
Awareness,
Consideration,
Decision.
So the secret to qualifying leads within this process automatically is the content applied to each stage.
So, see below how to use your content in each of them. This way, it will be easier to guarantee qualified leads at each stage. In addition, your company will optimize costs and the time of your sales team.