A strategy for every corporate blog is to create an environment that makes people think of it first when they want to check information or learn more about a topic.
That's why the key here is a well-designed content marketing strategy . Instead of just focusing on providing answers and connecting readers to the solutions your company offers, it's also worth exploring the demand for something your readers didn't know they wanted initially. Such as software that streamlines processes, the provision of specific inputs, among others.
Additionally, make your content interesting and engaging enough that people want to read it in their spare time, not just when they’re looking for a specific solution. This way, over time, your company can build a connection with your readers and foster brand loyalty.
4) Show what and how your company can do for the user
A corporate blog also serves as a dynamic and engaging portfolio. It’s an czech republic mobile database easy way to show potential clients what kind of results they can expect, as well as how they work on their own issues. Plus, it’s an important piece of your lead nurturing strategy throughout the buyer’s journey.
If your current website doesn’t have a dedicated area for case studies, this is the right place to concentrate that information. You can also include photos and videos to help with understanding.
Once you start cataloging cases on the company blog, your sales team will have a simple link, but full of useful information, to share with your leads.
5) Amplify old results
The great advantage of investing in a corporate blog is the durability of your strategies, since even older posts can continue to generate traffic to your website and sales.
Proof of this is that around ¾ of the views on a corporate blog are on old posts . It is precisely these old posts that help to collect the majority (90%) of your leads .
Additionally, old posts that have gained authority/ranking over time and are bringing in a good amount of organic traffic can be easily updated to suit current campaigns/goals.