How much does LinkedIn cost for businesses?

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LinkedIn also offers the possibility of running SEM campaigns, that is, creating sponsored ads aimed at specific user groups and which are called Linkedin Advertising.

It must be said that the cost of advertising on poland cell phone number list LinkedIn is a little higher than that of Facebook, for example. However, it offers a targeting activity that exploits the wealth of data that the public enters into their profiles.

By using Linkedin Advertising, which allows you to create sponsored ads , you can generate many more contacts, drive traffic to your website and build better brand awareness for your company.

So, advertising on LinkedIn can quickly become a real tool for promoting your company and a lead generator , much more than other social channels.

Depending on the types of ads you create, you can target users with specific content or your LinkedIn company page.

Let's briefly look at the formats you have available for your SEM campaigns:

Text ads : These appear, for example, at the top of the LinkedIn homepage, in search results, and on group pages;
Sponsored content : these appear within the feed and are presented with an image, a text part above the image and a button below with a call to action;
Sponsored InMail messages : These are messages that users receive directly in their private Messages section;
Video ads : Very similar to sponsored content, they appear in the feed and have a video instead of an image, which makes them more attractive to users.