Why are interactive assessments so important?

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Fill gaps in your marketing strategy
A good marketing strategy is all about relationships. There is only one way to make things more personal: understanding your customer’s needs and pains.

With interactive assessment tools, you are able to collect more than the name, email, phone number, and other useful information. You can go far beyond the basics, and fully understand your prospects’ needs, allowing you to follow up with a personalized approach.

Strengthen connections with customers
Attracting more clients is important to keep lead generation moving forward, but that’s not all. Think about your current customers. They can be a key factor for your marketing strategy success when it comes to recommendations and referrals.

There is no need to limit your approach, so you can also try using interactive assessment tools here. A different and more engaging experience helps to keep them interested, interact, have fun, build trust and loyalty. Meanwhile, you’re still collecting insights.


GETTING STARTED WITH INTERACTIVE CONTENT
What are the main types of assessment tools?
There are different types of assessment tools with a wide range of france cell phone number list purposes. In this article, we’ll show three main uses: diagnostic, formative, and summative. But first, it’s important to highlight that interactive assessment tools are so engaging that they can be applied at every stage of the buyer’s journey.

To choose the best one for your brand, you should focus on an area where the company excels. Use best practices or benchmarks you already have to create the questionnaire and learn about your audience’s needs. Let’s explore some possibilities.

Diagnostic
This assessment is used to “diagnose” information regarding your audience. In a few words, it’s the stage where you’re getting to know your customers’ needs. Diagnostic assessments measure where the leads are in the sales funnel. Marketers can use this tool to discover where the consumers need help and can guide their actions based on feedback.

Formative
This type can be considered a step forward. Here, you already know your audience’s needs and monitor them while providing and collecting feedback. Based on this exchange you’ll know what to focus on down the line. Here you’ll also find gaps in order to make your marketing strategy more effective, while you educate the buyers.