Additionally, explore this on your social media and Google Ad promotions. This way, your customers will be “warmed up” about what to expect from your company on the date.
Another top tip: put a countdown on your landing page . This way you create a sense of anticipation and urgency closer to the time.
At the end of the day, the perfect discount – B2B Black Friday or not – comes down to understanding your customers. As well as what your company means to them and their willingness to do business with you.
This counts for capturing leads and existing customers. That’s right: while Black Friday is typically known as a means of acquiring new customers, you need to make sure your existing customers feel valued, too .
Here are three ideas for doing just that:
Offer discounts for upgrades or add-ons : An easy way to encourage your existing customers to upgrade their current contracts;
Consider where to apply your discount : Some B2B companies offer B2B Black Friday discounts on subsequent renewal charges as well as for checkout;
Create a longer window of time for customers : Offering an honduras mobile database exclusive deal to existing customers or new email signups is a way to reward loyalty before the actual date.
Get ready to make the magic of B2B Black Friday happen
It is essential to ensure that your payment and billing process is fully operational on this date, as well as your website being prepared .
After all, the last thing you need is discount coupons that are not accepted, poorly trained staff to negotiate or a website that is down.
In addition, UP2Place Digital can help your company develop these and other short-term actions to make your company sell more, grow more and have increasingly expressive results.