First step: find the personas

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Personas are the ideal customers for your product or service and usually occupy positions with the ability to influence or decide the purchase of goods or services.

The process of creating personas begins with australia mobile database and research among the company's existing customers, with the aim of finding the information that was relevant at the time of the purchase decision. With this information, it is possible to search the market for the same buyer profile. In short, the ultimate goal is to describe the buyer profile in order to create relevant content that generates a relationship with the market before the sales force takes action.

Correctly defining the customer's purchasing journey is as important as knowing the personas. While traditionally it was salespeople who presented products to customers and led the sales process, in the new paradigm it is the customer who controls a large part of the sale.

This is where all the knowledge about personas becomes essential. By knowing what potential customers’ pain points are, companies can use Inbound Marketing tools to build relationships and gain an authority position in the sector by solving problems for the market in which they operate.