Think about how impactful it would be to use a headline or CTA that adapts based on the recipient’s buyer persona , hierarchical role, or location.
Effective newsletters put your CTA at the top
People are increasingly using their mobile devices to open emails these days. About 55% of global Internet traffic occurs on smartphones .
That's why good positioning of your CTA is so important when creating your emails , so that they are easily scannable and easy to read.
So try placing your CTA at the top of your email. You might be surprised at how many clicks you get! But to be sure, consider running an A/B test and see how your audience responds.
Automated emails aren’t a new tactic. But surprisingly, there are still many companies that aren’t doing it.
Even considering what the data shows: effective, automated singapore mobile database newsletters have a 98% open rate . In addition to a click-through rate of around 37%.
A good place to start is to establish a welcome policy. Think of it in terms of a relationship. So someone visits your website and signs up for your company’s newsletter. You don’t want to wait too many weeks before you reach out to them.
This can create the impression that your company is not interested, which increases the chances of them looking for solutions among your competitors.
Instead, acknowledge their interest and show them that it’s mutual. Then, with each additional contact, try to learn more about that lead – much like you would in a personal relationship.
Over time, you’ll gain a wealth of information that can help your business deliver personalized, dynamic content through effective newsletters. And your leads will love you for it!
Engage your subscriber leads with effective and interactive newsletters
When most people compare the appearance of a website to an email, they are likely to say that the website is more visually appealing.
However, this is changing rapidly, especially as more interactive emails start to arrive in people’s inboxes.