promises that the site will be included in the top search results only for high-frequency search queries;
for SEO optimization of the site, only purchases links or fills texts with keywords, without using other methods;
consistently applies 1–2 working promotion strategies, without taking into account the customer’s commercial activities;
promises incredible results in a short period of time, this is especially true for inexperienced SEO specialists who are confident in their own knowledge;
is not interested in the business being promoted, the profile of the real cell phone number list target audience, products, competitors;
does not track or compare optimization results, does not analyze the effectiveness of promotion methods, that is, does not work for results;
does not know and does not want to know about new methods of promotion, but consistently uses methods from the 00s;
focuses only on SEO promotion, without taking into account related areas;
does not explain the strategy of his work, believing that you will still trust the specialist, and he will quickly promote the site.
When working with a beginner or inexperienced SEO specialist, you may get the feeling that he is doing his job, but it does not produce noticeable results.
A truly good SEO specialist has the following characteristics:
uses white hat methods in website promotion (works through the SEO core, behavioral and commercial factors, helps in creating high-quality content or writes the texts himself);
gives technical assignments for readable, optimized articles or writes them independently for people, not for robots;
explains that in order to get maximum conversions, a website needs to be promoted using all types of queries from the SEO core (high-frequency, low-frequency, mid-frequency);
works not in one direction, but in several, that is, on the structure, UX, usability of the resource, or recommends how to do everything in the best possible way;