So let’s summarize: if your business struggles with any metric in the AARRR framework (acquisition – activation – retention – referral – revenue), Growth Marketing is the strategy you need.
Growth Marketing X Growth Hacking
It is worth explaining that growth hacking is not the same thing as Growth Marketing.
Because growth hacking focuses on short-term actions and results, while growth marketing focuses on the big picture. Therefore, it is safe to say that:
Consistency : Growth hacking focuses on achieving rapid growth, usually through acquisition. Growth marketing focuses on achieving long-term growth through a full set of funnel strategies .
Patterns and data : Growth marketing examines data to identify patterns and refine strategy. But growth hacking only analyzes data to experiment and refine the outcome,
Experimentation : Growth hacking involves practical tactics belgium mobile database with testing and adjustments. While Growth Marketing involves automated and algorithmic processes with periodic adjustments,
Customer Success : Growth hacking focuses only on business goals. Growth Marketing focuses on customer pain points and their success.
Growth Marketing Channels
Regardless of why your company needs Growth Marketing, keep in mind that your company will need to cover the following areas to maintain sustainable growth:
SEO : keyword research, web content optimization and backlink building,
Blog Content : Make sure to include effective CTAs to convert readers into leads in your articles,
Redefining content : Explore your content production , repurposing and sharing it across different platforms,
Automated email marketing : determine valuable information flows to nurture, engage and convert your leads ,
Targeted email marketing campaigns : Each lead or customer should receive personalized messages , based on their status within your customer journey,
Outbound marketing : TV, radio, and billboards can still be powerful tools for reaching specific demographics and helping build brands and their authority ,
Social and display ads : Use remarketing to reach audiences who have previously shown interest in your business.
Selling : Optimize how your sales team, sales funnels, and customer support work toward your goals.
As you can see in this article, Growth Marketing is a 360º strategy, designed to generate significant results through digital marketing actions .