How can marketing help sell more ERP?

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How marketing can help you sell more ERP
Marketing and sales are two areas that must work together. While the former generates desire and need in a company's potential customers, sales helps them meet their demands. To get an idea of ​​the armenia mobile database that alignment between sectors can bring, the State of Inbound Report 2018 research , developed by Hubspot, indicates that organizations with this policy are three times more effective. In this context, businesses that work with ERP software sales can also benefit.

Proof of this is the number of organizations in the IT sector that are investing in marketing to create relationships with their audience and guide them through the purchasing journey until they decide to buy a product or hire a service. A study by the Content Marketing Institute, for example, showed that 58% of B2B companies in the segment intend to invest in Inbound Marketing strategies, one of the tools of Digital Marketing, in the coming years.

This means that if businesses that sell systems and other technological solutions fail to invest in marketing integrated with sales, they are certainly losing potential customers to the competition.

We developed this article with the aim of helping businesses achieve better results through strategy. Check it out and learn how to optimize your sales through well-structured relationship actions!