To find your conversion rate , all you need to do is divide the number of conversions by the total number of interactions.
This will give you an idea of how many people took the intended action, compared to those who didn’t.
8) Churn rate
Not all customers will be with you for the long haul . But if too many leave without warning, your business could find itself in a sticky situation. That’s why it’s always a good idea to keep an eye on your churn rate.
Churn rate refers to how many customers leave your service over a period of time — usually per month.
So to calculate your churn rate, divide the number of customers new zealand mobile database you lost by the total number of customers at the beginning of the period. Take the final number and multiply that by 100 and you’ll have your number.
According to a recent survey , average customer retention rates vary greatly across industries. For example, retail has a retention rate of just 63%. As a result, its churn rate hovers around 37% on average. Technology services, on the other hand, fares better. The average churn rate in the industry is 22%.
Now that you know which sales engagement metrics to track, you’re on your way to strategically addressing any experiences, successes, or challenges you may encounter in your strategy.
If you’re looking for more ways to boost your sales engagement results, talk to our experts . They always have excellent insights to ensure significant results for your company.