Optimized customer journey

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In fact, if we analyze the statistics, nearly % of startups that adopt a growth marketing strategy experience a significant increase in their turnover within the first two years following their implementation. Table of Contents The Foundations of Growth Marketing The first step in understanding growth marketing is to become familiar with its methodological framework, often represented by the AARRR model , which is divided into five key elements: Acquisition , Activation , Retention , Recommendation and Revenue .


Each of these elements is essential to creating a hungary cell phone number list smooth and . To illustrate this, let’s take the example of an e-commerce startup. By adopting a targeted acquisition approach , this company uses data-driven social advertising campaigns to attract visitors to its site. Once these visitors are on the platform, activation measures such as special offers or discounts are put in place to encourage them to complete their first purchases.


The company must also ensure that customers are satisfied and return for repeat purchases , which implies a strong retention component . Techniques and Strategies to Maximize Growth One of the most effective strategies for implementing growth marketing is leveraging data . In , a study revealed that % of companies that use advanced analytics tools to collect data about their users show significantly better results in terms of customer acquisition. This includes not only tracking online behaviors, but also analyzing preferences and purchasing habits.