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The target audience (TA) or target group is a collective image, a portrait of a client for whom your product or service is of the greatest interest and demand. These are the people you need to focus on when developing a marketing plan.
The concept of target audience
The concept of target audience
What does this mean? That marketers and advertising specialists, when choosing the style and plot of an advertising video, the topic of the publication, and advertising placement options, always answer the question "Who are we doing this for?" In order for the goal to be achieved (the business product or goods to become commercially successful), you must clearly understand from the very beginning what target group you are working for.
It is important to know your company's target group as well as possible. If your idea of it boils down to the definition of "young successful woman under 40", then it is safe to say that you know nothing about your target audience and you need to analyze it.