Home Agent, a pioneer in the Contact Center sector in Brazil, faced a challenge: generating qualified leads for its Remote by Home Agent solution , an innovative remote team management platform. Without a structured digital strategy, the company needed to attract the right customers and increase its conversions.
In partnership with UP2Place , Home Agent implemented an integrated digital marketing strategy. The solution included marketing automation, efficient lead scoring and lead nurturing , ensuring that only truly qualified contacts reached the sales team.
The results were impressive. In just five months , Home Agent gained 1,000 new users for its Remote platform. In addition, more than 90% of the company's sales were made through the digital channel, demonstrating the impact of automated lead qualification.
This case reinforces the importance of qualifying leads to japan mobile database reduce waste and accelerate business growth.
Read the full case study: Home Agent and UP2Place
How to implement AI in lead qualification in your company?
Implementing artificial intelligence in lead qualification may seem complex, but following a structured process will make the transition easier and ensure better results. Here are the essential steps to get started:
Define clear qualification criteria Before automating the process, it is essential to establish what characteristics define a qualified lead for your business. This can include job title, market segment, interaction with content, and level of interest.
Choose the right tools The success of your strategy depends on the technologies you use. Solutions like smart chatbots, WhatsApp automation, and AI-powered CRMs allow you to capture, segment, and score leads more accurately.