The birthday offer will be better depending on the customization we can generate. In our database we will have clients, cold, hot, neutral prospects , subscribers, or suppliers. The more data we have on them, the better. In the case of an e-commerce client who bought a pair of pants, a good offer for their birthday would be a discount on shoes or some complementary item of clothing. For a subscriber to our app, a free 30-day membership to try out all the benefits of our app , for example, would be a good gift. The more data we have, the more we will adjust the offer to their tastes for a better reception and feeling towards our brand. The typical discount on the product that sells the least is no longer an option. Segmentation!!
In the case of purchased databases, since we do not have data on their behavior, I recommend entering more generic offers or promotions , giving more alternatives. In our birthday databases, it is segmented by sex, age and region , which can be a good start to give you an idea of what to offer.
Who do I direct the birthday offer to, to customers to build loyalty or china mobile database users to acquire?
Generally this strategy is used only to boost loyalty, the post-sale stage , brand recall and with good segmentation we can boost up selling and/or cross selling .
Customers should always be considered in this type of strategy, but users, visitors, subscribers and prospects of our business should not be left aside. It is very important to do so even if they are not a customer, since it is a gateway for them to consume our products and/or services with an offer, discount and/or free product at the right time when they are most receptive and an excellent way to continue the conversation in the sales process.
Bulk email offers for birthday boys and girls
Five years ago I had a company called Tucumpleañosfeliz.cl , one of my first ventures, a birthday offer platform where we invited companies to upload their promotions for birthday people in exchange we promoted them to birthday people registered on our platform, more than 300,000 subscribers, interested in receiving a "Cariñito" from companies.