RTL Deutschland partners with Perplexity

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RTL Deutschland is taking a decisive step towards the future and is participating in the global Perplexity partnership program. The integration of the news brands ntv, stern and other publishing websites underlines the company's commitment to actively participating in shaping the next generation of search technologies - shaped by AI systems such as Perplexity or ChatGPT.

Focus on innovation and new business models
The focus of the cooperation is on testing innovative AI solutions. The offerings of ntv, morocco mobile database stern and other RTL Deutschland publishing websites are to be further developed on the product side and new business models are to be explored at the same time. The overarching goal is to make the brands accessible to a wider public and to increase their relevance among new target groups.

Voices from the company and Perplexity
Isabella Thissen, Managing Director Digital RTL NEWS, emphasizes in this context that the opportunities offered by artificial intelligence should be used to create advantages for both users and employees. The cooperation is aimed at establishing strong publishing brands such as ntv and stern as trustworthy sources in the growing environment of AI-supported information provision on new platforms. With its global partnership program, Perplexity AI is proving to be a potential business model for publishers to examine initial effects and implement sustainable innovations. The long-term focus is on digital value creation for content providers.