Through your customer’s armor

[Shishirgano9]

In the fierce battle for customer attention, many of the salespeople and leaders I work with in my practice come to me with the same problem. They feel they have a good value proposition and pitch, yet customers continue to ignore their outreach. They lead with statements like, “We can help you… …harness the power of AI for your business to help you grow 20% faster” …boost your revenue and reduce your credit card processing fees by up to 25%” …make critical decisions in less time with our powerful predictive analytics.



” But their buyers don’t respond. In the past, I’ve spoken macedonia cell phone number list about many ways to break by refining your message, leading with the problem you solve, and bringing customers the gift of hidden insights to entice them to respond. But there’s another critical, and often forgotten, factor you could be missing when it comes to massively boosting the engagement with your outreach; aligning your message with your customer’s journey.



Here’s what I mean. The Impact of Journey Alignment Suppose you recently thought about getting in better shape. And as you were scrolling through your social media feed, you came across a fitness expert with the following pitch: “My proven coaching program will help [people like you*] lose 10 pounds and boost your boost your energy level in 30 days.” * Your persona (e.g. middle-aged men, busy executives, working single mothers, etc.