Video marketing: how to improve efforts and how to measure results?

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There’s no doubt about it: video marketing has become one of the most effective ways to communicate a brand, product or service. According to a survey , 71% of marketing professionals surveyed said that the conversion rate of video content is better or much better than other types of content marketing .

The survey was conducted by the North azerbaijan mobile database company Demand Metric, and had the participation of 235 respondents from the B2B, B2C and advertising agency segments.

Another factor that draws attention is the ROI (Return on Investment). When asked whether the index (related to video marketing) was improving, remained the same or was getting worse, almost half of the participants said there had been an improvement. In other words, the practice has also become more profitable for companies.

This data is why video marketing is becoming the king of kings in content marketing. And it is essential that you know the details about this phenomenon.