Gather valuable lead generation insights

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According to a HubSpot survey, 27% of marketers said generating traffic and leads will be their greatest challenge in 2022.4


A big part of this challenge? Collecting first-party data about leads in a secure way.

Marketers today are focusing on collecting first-party lead data, as Google is phasing out third-party cookie tracking next year.5 This data collection also needs to be secure and tailored to leads’ preferences. More than 40% of respondents in a recent Airship study said that they are “more likely to continue receiving brand communications” if they are given control over purpose, frequency, and channel of communication.6


With messaging apps, customers can share first-party data on their own terms—which iceland mobile database helps build trust and fuel lead generation and nurturing.

Person making purchase on phone through WhatsApp
Chatbots make it much easier for marketers to collect customer data as well. Instead of sending interested customers to a lengthy online form, chatbots can engage customers naturally through conversation to help gather relevant customer data like name, location, and what products or services they’re interested in.


Through conversation, chatbots can also help qualify leads, gauging their interest and categorizing customers according to how likely they are to convert.


Once marketers get data from their leads, they can use that information to send them personalized messages and offers, like:

Offer discounts to activate new leads
Steer them toward help desk articles or frequently asked question (FAQ) pages to answer customer questions and nurture leads
Recommend similar products to customers based on early insights to find a product/service that matches their specific needs
Re-engage leads who’ve abandoned items in their cart with a personalized coupon.