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Proactive customer care is incredibly important, and knowing when and where to offer that care is essential. Right after a purchase is made? Great timing. 6am when your customer hasn’t heard from you in months? Maybe not.


Understanding when and how your customers might need support further personalizes the customer care experience, helping create positive impressions. Alerting customers of delays, sending relevant product information, and creating personalized offers are just a few ways to offer personalized, proactive customer care.

Opt-Ins
While proactive customer care is a fantastic way to support your base, there are rules to hong kong mobile database the game. Opt-ins are required for commercial or promotional messages. Not only that, opt-ins help ensure you’re reaching customers who are most interested in your business. They’ve expressed that they want to communicate with you, and personalized conversations are a perfect way to capitalize on that interest.


Personalization Going Forward
Almost 90% of online businesses already invest in personalization.8
Personalization is becoming a cornerstone of B2C interactions. But the risks of getting it wrong are real. Those risks have led some companies to be hesitant to adopt personalization, especially in customer care interactions. But rather than being a roadblock, personalization can help your care efforts delight and win over frustrated customers. Friendly, individualized service is the way forward, and your business could be just steps away from elevating your customer service experience.