Embrace lo-fi, stop showing up perfect

[shaownhasan]

If your influencer budget is limited, motivate your co-workers to share some behind-the-scenes content or encourage your customers to create content with your products. It’s also a great solution if you or your social media team isn’t comfortable being on camera.

Old Navy encourages its customers to use their hashtag #OldNavyStyle on social media to share videos or photos with their products. This strategy has lead to an increase of more than 500,000 posts on Instagram and TikTok videos getting over 15.5k likes.



2. Be real
No, we’re not talking about the social platform malaysia mobile database called “Be real”—we mean be authentic.

With social media becoming so ubiquitous and audiences becoming increasingly savvy to marketing and sales tactics, brands can no longer rely on superficial content. Consumers are looking for honesty and authenticity with content that provides value and is relatable.

To strike the right authenticity chord, you need to:

Not only is it cost-effective but also shows the human side of your brand while delivering higher ROI with smaller budgets. Shoot unpolished videos or capture product images from your phone and hit publish.

Fenty Beauty, with over 2.4M followers on TikTok, embraces the platform’s lo-fi content style, letting their community and products speak to the value of the brand.