Using these criteria. The which each company must define for itself. The you can filter out real potential from interest parties. Sales Qualifi Lead (SQL) If marketing can be sure that the MQL is a fit and shows a concrete interest in buying. The it is time to pass it on to the sales team. If sales also classifies this fit as suitable for a sales follow-up or personal contact. The it is an SQL.
Here it is particularly important that marketing and colombia cell phone number list sales go hand in hand: with optimialignment. Read more: Marketing and Sales Alignment: How to Optimize Lead Handover Lifecycle 3 – Bottom of the Funnel Opportunity An opportunity can be translat as a chance and describes the stage at which a sales opportunity arises for the respective lead. This may have emerg through possible email contacts. The sales talks or demos. Customer The most popular lifecycle phase among all marketers is that of the customer.
Because once a lead has reach the final phase of the lead nurturing process. The you have convinc them of your company and your performance and they have become a paying customer. If you work on providing your new customer with the best service. The it is quite possible that they will then become a promoter of your product or service. This will generate new prospects that you can then guide through your lead nurturing process.