Deliver personalized customer journeys

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Consumers have never been so plugged into social, or eager to see brand content. But, as mentioned before, brands compete in an attention economy, and teams are on the brink of burnout (if they aren’t already there). It’s imperative to use audience insights to determine how to craft the right content for the right channels. Senior marketing leaders at enterprise companies agree content strategy is their top priority in 2025.

While there is a place for everyone and every brand on social, that doesn’t mean you need to be everywhere. Real-time audience insights make it clear where your team should concentrate—rather than expecting teams to balance content across every available network.

Considerations: As algorithms evolve, networks diversify and the battle for poland mobile database attention intensifies, your team needs actionable learnings to stay ahead of the competition and exceed consumer expectations. Do you know with certainty which networks your audience turns to for entertainment and discovery? How about for customer care? What data is your social team missing that could help make more informed choices about content and network prioritization?


Social media is consumers’ preferred customer care channel of choice, and responding to them on social isn’t optional. In Sprout’s Q4 2024 Pulse Survey of over 2,000 consumers, respondents agreed brands should make personalized customer service on social a top priority in 2025.