Benefits of scheduling Instagram posts

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Businesses have begged for scheduling features on Instagram for years. But why are so many marketers eager to queue up their content? Below are some of the biggest benefits of scheduled Instagram posts.

1. Develop a more comprehensive and consistent content strategy
Food for thought: Different types of content (think: carousels, images, Stories and Reels) all receive different rates of engagement. This means brands need to diversify their content strategies and not just post the same type of content over and over.

When you schedule posts on Instagram, you give yourself time to actually paraguay mobile database assess your content calendar, identify gaps and opportunities, and gather the various assets you need to create fresh, compelling content.

Scheduling also enables you to stay consistent with your posting strategy, whether it’s one daily post or multiple posts a day. This helps keep you top of your followers’ minds (and feeds) and also gives you a boost with the Instagram algorithm.

2. Allows for more real-time engagement with followers
If nothing else, scheduling Instagram posts can free up some serious time in your schedule. That means more opportunities to interact with followers and reply to comments.

Even the best Instagram scheduler can’t do the legwork of building relationships with customers. When you stick to a social media post scheduler consistently, you create more time for dedicated customer engagement.