3 examples of edutainment content

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Let’s explore three brands who have great examples of edutainment content on social media.

Jackson’s Art Supplies
Jackson’s Art Supplies is an online retailer of fine art materials in the United Kingdom. They lean heavily on storytelling and sophisticated visuals to showcase products and elevate artists’ works. For example, on Instagram one of their series uses art history to tell the story behind specific colors. Below, Studio and Materials Specialist Evie Hatch describes the creation of brat green and its connection to popular culture.

Jackson's Art Supplies Instagram post about the creation of brat green and its connection to popular culture.

Apple
Apple is known for their captivating ads that incorporate simple, yet effective oman mobile database messaging. In the YouTube video below, they anthropomorphize their new Mac mini. Instead of giving a product-heavy tagline from a narrator, we learn about the innovation from the Mac mini’s perspective. Using a different point-of-view and personifying a product makes the video compelling and educational.

Apple's YouTube featuring the new Mac mini.

Atlassian
Atlassian provides a great model for B2B brands who want to tap into edutainment social media content by activating influencers and celebrities. The software company ran a campaign with Zach Woods using TikTok Ads. The content was launched on YouTube as well. By collaborating with an influencer, the brand incorporates humor while sharing key product messaging like “Jira projects are highly customizable, which we’re typically proud of.”