Social video seems to remain

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The audio app could then become part of the Times ’ current premium offering . Third-party platforms Apple Podcast and Spotify will develop paid access to certain offers, which could open a new market for independent publishers and creators. Other independent platforms such as Podimo are also following in the footsteps of paid access podcasts. Video takes a new turn Video is experiencing a new boom, fueled in part by the growth of short formats. Newsrooms are adapting their workforces, such as NBC , which created 200 new positions for its streaming service, and has also invested heavily in short video production for TikTok and Snapchat .


Publishers are increasingly asking themselves how to win over tunisia mobile database young audiences, and a relevant channel for this. The Reuters report shows that publishers say they are devoting more time to Instagram ,

TikTok and YouTube , popular platforms for video content. The rise of news videos on TikTok , but also on Twitch , remains partly responsible for certain forms of disinformation and their circulation. The Institute for Strategic Dialogue recently tracked vaccine misinformation on the platform and found that just over 100 TikTok videos had been viewed more than 20 million times .


The startup News Movement , founded by former members of Dow Jones and the BBC, aims to provide reliable and objective information to counter the platform's misinformation. Innovation is not within everyone's reach For publishers, however, the focus should be more on improving existing products (67%) than on creating new products (32%), partly because of the investments required, but also because most of them have already committed to a clear path. The priority should then be on improving applications, optimizing loading times or upgrading data infrastructures. Even though innovation is considered essential, certain challenges are identified by publishers as obstacles to innovation.