This model is based on the vision that employees are the strength of an organization and that they can represent the organization online very well. The multidisciplinary team responsible for social media is therefore mainly focused on informing, inspiring and facilitating employees.
Advantage : of social media. Actually, it is also a very logical approach. After all: if you call a company, you will get an employee on the phone and not a business unit. By organizing social media in this way, you can probably also best respond to the opportunities that social media offer.
Disadvantage : this model asks quite a lot of your organization mexico phone number list Commitment from the board is a requirement, because social media are not just a marketing channel here. Social media really have to be in the DNA of the company; they are an essential part of the way the organization operates.
An example
At Deloitte, you see a lot of this model. Employees are really facilitated to use social media. For example, Deloitte offers its employees professional social monitoring tools. At Deloitte, you can also see that they really believe in the added value of social media: “One of the pillars of Deloitte is innovation. Social media can play an important role in this. In order to advise our clients well, we need to know what is going on in their sector. You get real-time insight into this via forum sites, Twitter and blogs. In the past, you would go to the archive to look for the newspaper clippings. The great advantage of social media is that they are quickly accessible, up-to-date and interactive.” You can read more about Deloitte's approach here.