In my previous article about Facebook Analytics I already gave a first look into the world of Facebook Analytics. Now I will go deeper into 2 of these Facebook analytics tools: Socialbakers and AllFacebook Stats. I tested these tools for 2 weeks using 20 large Dutch Facebook pages such as Hi, Hema, Vodafone and Ben & Jerry's. In this article I share my findings.
We kick off with AllFacebook Stats . This tool of solid German make was set up in collaboration with kazakhstan phone number list the very popular Facebook blog AllFacebook . For this test I used the small business version with which you can measure up to 30 pages and 10 'groups'. With this package you can view the data for the last 6 months. Priced at 199 dollars per month a worthwhile investment for many brands. Setting up the account itself is very easy. Adding the Facebook pages via Manage pages also went smoothly. Within 10 minutes I had added more than 20 pages to the application. It is also possible to merge similar pages into a group, for example automotive, telecommunications or retail. A very useful function for setting up a benchmark.
AllFacebook stats dashboard
After adding all these pages, the dashboard looked a lot less clear. This only improves when you filter by page or group of pages. By filtering by page, you also get to see a dashboard of that page. On this dashboard you will find information about the growth of the number of fans, recent postings, distribution of the content and interactions, interactions per posting etc. As an example, I used the dashboard of Audi Nederland .