Everyone in the marketing and communications profession is talking about social media. However, many organizations are still searching when it comes to business applications. In the series of articles 'social media 101' we discuss the fundamentals of social media policy. Today part 1: the characteristics of social media.
A disclaimer in advance. If you already consider yourself a social media expert, you probably ivory coast phone number list won't learn anything from this series. The article series 'social media 101' is intended to help people on their way to their own social media policy. In the coming months, the following topics will be discussed in succession:
Characteristics of social media
Classification of social media
Classification of social media users
10 paradigm shifts through social media
Social media guidelines
Two fundamental approaches to social media (reactive vs proactive)
Tips for web care
Social Media Monitoring & tools
Social Media Campaigning
Who are your VIPs?
Social Media Strategy (POST model)
10 social media goals
Social media pitfalls
Social media success factors
Each topic is the focus of a separate article. At the end of the series, all articles together form a basic course in social media and reference work for anyone who wants to get started with social media in their organization. The list of topics may still change due to new insights, for example as a result of reactions to the articles. Today, in any case, part 1, the characteristics of social media.