To set up time targeting, analyze the business's work and determine what days and times there are the most customers. Let's say a restaurant gives visitors a discount until 13:00. Then it is better to set up ad display in the morning.
You can show ads when the company is not working. However, then you need to place a callback form on the site, launch a 24-hour call center. The main thing is to process leads on the next working day.
What is its special feature? Time targeting allows portugal telegram data you to set the time of ad broadcasting. This helps you not to waste your budget on advertising during the period when the audience does not see it. Time targeting is useful to combine with geographic targeting.
Time targeting allows you to set up ads at specific times / Image by master1305 on Freepik
Who is it for? Businesses with a flow of customers on specific days or times, such as:
taxi – its services are more often ordered in the evenings, on the eve of weekends, on Saturdays, Sundays and holidays;
delivery of prepared meals – it is especially in demand at lunchtime;
companies providing services for offices – their ads are of interest on weekdays from 09:00 to 18:00.
Targeting by age and gender
What is it for? Allows you to customize the display of ads to people of any age and gender. Useful for advertising women's or men's products, such as fitness. To set up this type of targeting, you need to figure out your target audience. Additionally, you can offer related products or services.