What to do with "golden" clients?

[bitheerani319]

Every company has its "golden" clients - the lifeblood of the company and the main source of profit. "Golden" clients make up 20% of the total client base and provide about 80% of profit. Some companies still have not identified their valuable clients. This is a big mistake - after all, the success of any business depends on such clients.


"Gold" customers are the most constant, loyal, and less sensitive to price increases. They buy more and more often.

Let's say you've identified such clients. What namibia whatsapp data strategy should you use towards them? One school of thought says, "Sell them everything you can. Let them buy as much as possible." This approach may work, but in most cases it's wrong. A more correct line of action should be aimed at retaining "golden" clients. Why? Let's figure it out.

Why are these people called "golden" at all? Probably because you get everything they spend on your product. They pay the maximum for your goods and services. Fleet Bank management found that they were not able to work productively with their "golden" clients. The overall level of cash balances in the accounts did not increase. The picture shows the profitability of clients of one regional bank:



Five percent of this bank's customers accounted for 80% of the profits. Trying to get these five percent to put more money into the bank would not have been successful.

So how should you deal with your "gold" clients? Do everything you can to keep them. Think about offering them special services that you wouldn't be able to offer to other clients.