The 'buzzword' in the online landscape at the moment is gamification. The term is popping up everywhere and gamification is increasingly seen as the way to engage visitors, increase conversion and increase loyalty. Where are the opportunities for e-commerce?
What is gamification?
Gamification occurs when one or more game elements are added to a service or product with the aim of increasing participation. Below are some examples of game elements:
A status element
Players gain insight into their status and how it compares to others.
An element of expectation
Participants always have insight into what next action is expected of them and what the reward is.
A social element
Participants interact with each other in various ways. This can be within the ghana phone number list game, but also via social networks. Cooperation yields advantages.
The game elements originate from the 'game design' thinking and have been used for years as a basis for the development of computer games. The assumption is that companies can apply these elements independently or in combination with each other on a website in order to increase user participation.
Why does it work?
The idea is that game elements play on the motivation of visitors and thereby encourage them to participate, buy, click or something similar. Two types of motivations can be distinguished:
Intrinsic motivation : visitors enjoy a task, see it as a challenge or develop a certain skill while participating.
Extrinsic motivation : the visitor participates to win prizes, status or other rewards unrelated to the task itself.
So make sure that the visitor is addressed on one of these motivations. The visitor must feel that he is rewarded (intrinsically or extrinsically) for his action.
Goals
Broadly speaking, online stores can use gamification to achieve three goals: engage visitors, increase conversion and retain visitors.