how to create thematic groups for SEO purposes

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This question helped Clean Origin understand that it needed to inform its audience about the creation process of its diamonds to build trust and demonstrate the integrity of its jewelry.

And that's when he created the following topic page, whose URL is


Cleanorigin
Source: Cleanorigin
Here's a quick breakdown of the topic page Clean Origin japan whatsapp number data created in this example:

Audience pain point: Choosing the perfect, conflict-free, environmentally friendly diamond.

Main Question/Topic 1: What is a lab-grown diamond?

Title: Lab Created Diamonds: Complete Guide

URL: "/what-is-a-lab-created-diamond/":

Subtopics: "What is a lab-grown diamond?" "How are lab-grown diamonds made?" "What are lab-grown diamonds made of?" Learn more about the subtopics in the next section


cleanorigin - Structure
Source: Cleanorigin
Once you have your main topics, it's time to do keyword research to uncover additional content opportunities.

4. Extract subtopics and secondary keywords related to your pillar topics
Perform detailed keyword analysis to uncover related topic ideas and semantic keywords. Simply enter core topics into the keyword research tool and press Enter to generate relevant subtopics.

Take a good look at the list of keywords in front of you as you research each content topic. Make sure to naturally integrate these secondary keywords into your content when you write your main pieces.

You will also need to decide which of these keywords you will create content around. *These will be your subtopic pieces!

Look for repetitions and patterns to consolidate the most relevant options.

Once you've chosen your subtopics, enter them into your keyword tool to pull out secondary keywords. Again, you'll want to make sure you weave these into your subtopics to increase organic ranking potential.

Being intentional about the collection of content you create for your target customers is essential to providing information as close to their search intent as possible.

5. Create a lead magnet to accompany each article or topic page to capture relevant leads.
Create a lead magnet for each pillar article (or topic page) to grow your email list and increase conversion opportunities.

When site visitors sign up, encourage them to convert with automated email marketing campaigns.

For example, Clean Origin uses the following popup as a lead magnet on their "/what-is-a-lab-grown-diamond/" topic page:


Cleanorigin pop up
Sources: Cleanorigin
As you can see in the image above, Clean Origin entices site visitors with a $100 coupon that they can apply to their next order if they sign up for email updates.

Other examples of lead magnets you can use to collect opt-ins include:

Ebooks

Ultimate Guides

Cheat Sheets

Checklists

Templates

Webinar Invitations

Gated video content

You can also integrate these lead magnets into other pages and marketing initiatives to increase conversion potential. For example, relevant landing pages, product pages, social media content , and advertising campaigns.

Oh, and don't forget to add internal links to these topic pages. Internal links from content hubs help extend the breadcrumb rank to other pages on your site. And it helps tell search engines how your pages are interconnected.