In my previous article I explained why it is smart to use your existing customers as a marketer and I gave some inspiring examples. This time I want to talk about how you approach the structural use of your customers as a marketer. Of course, the basis is to ensure a good product or service and excellent customer service. In addition, you need consumers to tell others. But there is more to do!
The basis, as far as I'm concerned, is always to look at what you already dominican republic phone number list know. First, look for customer data that is already known and only then start looking outside the door. It would take too long to discuss all the ins and outs of creating a strategic plan, defining business objectives and creating a complete customer contact strategy. However, I can give you a number of useful tips and tricks. It is advisable to choose a specific goal that you want to improve in the beginning. Do you want to use your customers to improve leads, sales, retention or branding? Only then do you start developing a pilot that you continuously monitor. Don't give up too quickly, but adjust and monitor continuously. A good campaign only starts after the go-live.
Build your database
Everything starts with building a good database with profiles, and preferably profile data that you can take action with. Whether that is an e-mail address, a telephone number or a Facebook profile. Because e-mail is the most effective online push channel and almost everyone has an e-mail address, I advise you to start building or expanding your CRM with an e-mail database of your contacts. If you choose a tool like Selligent , you can immediately set up actions and campaigns with the data obtained. Many e-mail packages also offer the possibility to take action immediately or to automatically start campaigns, based on new information. The new generation of software also offers possibilities to use other channels such as telephone, text messages, social media and to measure this. The essence is that you can take action.
Then you divide this database into segments, a number of segments that I have had good experiences with are: customers/members, prospects, newsletter subscribers, participants in campaigns, updates/service mail subscribers, personal e-mail addresses of relevant bloggers and editors, volunteers, staff. It is also smart to enrich your data with, among other things, the origin of the address and the date of registration.