One of the most important keywords in digital signage is interactivity. Interactivity creates customer loyalty, whether through QR codes, remote controls, touch screens or keyboards. The customer can be addressed individually. With the help of a touch screen, the user selects content that is relevant to them. They can also use a built-in product scanner to display additional information, videos or photos about the product.
Digital wayfinding is a separate interactive application skype database field and is increasingly integrated into digital signage systems.
Digital Signage as a Driver of Digital Transformation
The digital signage market is being permanently influenced by the advancing digitalization. The technology can benefit sustainably due to the interactive linking of social media and mobile devices with digital signage modules.
However, German retailers still lack meaningful comparative values when it comes to the use of digital signage. The reason is the skepticism of retailers.
Digital Signage and Interactivity
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