Ease of use
Usability - usabilityUser-friendliness is the future. There are so many websites online that the visitor has an extensive choice. If the website does not work, we click to the next one. Where companies used to focus blindly on search engine optimization, they now realize more and more that retaining visitors and converting them into customers is perhaps even more important.
Google also realizes that user-friendliness is becoming increasingly important for visitors and focuses on this when determining position, as previously explained in the piece about the Google Panda update. Because user-friendliness is also important for search engine optimization, more and more websites are working on it. Visitors are getting used to easy-to-use websites and demand is increasing. A website that is not user-friendly is not so 2011, but perhaps so 2010 .
Make sure that visitors to your site know immediately what product/service you offer, how they can contact you and where they need to navigate to get where they want to be. Place a clearly visible button on every page to, for example, the contact or order page, make sure that your contact details are always clearly visible and remove all those unnecessary fields in your e-mail form. If your website is user-friendly , it will get through 2012.
Mobile internet
Mobile Internet According to CiscoThe use of mobile internet on smartphones and tablets is increasing. During New Year's Eve this year, telephone use was less than in previous years, while data traffic increased by more than 100% . This shows that mobile internet is going to play an increasingly important role. Cisco expects that the use of mobile internet will approximately double every year in the coming years.
If you check your website Analytics, you will probably see an increase in visits from mobile belize phone number list phones. This is the case for many websites and will only increase in 2012. If a large portion of your potential customers want to contact your business via a mobile phone or tablet and it does not work well, you are obviously missing out on a lot of sales. So 2012 is the year in which you need to be 'mobile-ready'.
How you can best do this depends on your target group and what you want to use. If you want a dynamic page with many options and, for example, check-in options, then an app is probably the best option. The disadvantage of this is that development is expensive and you have to make an app for multiple platforms (operating systems), or choose a specific platform. If you mainly want information and contact details on the page, then a website that is suitable for mobile internet or a web app is more than sufficient. This is much cheaper to make and can be viewed on all platforms. In addition, a lot is possible with the increasingly better developed HTML5. So consider in advance whether an app or a mobile website suits you best.
Text & content The way you approached your target group 10 years ago probably doesn't work as effectively anymore. That's why it's good to adjust your content every now and then and see if the writing style still suits your target group. We've heard enough of the standard sales texts and we need some renewal . I see 4 trends that have been on the rise lately and that you can use in a web text from 2012:
Concrete
Due to the large supply of online providers, the visitor has a lot of choice. A lot of choice also means a lot of choosing and therefore reading and comparing. If you make sure that your product is immediately clear , then you score with this. Complicated terms, illogical sentences and jargon are a thing of the past in 2012.x