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Journalism: When Swedish public list of us mobile number database television invites itself to its audience's home for coffee
journalism
December 5, 2018
Reading time: 5 min
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By Jérôme Cathala, France Télévisions, Director of International Affairs

When Swedish public television launched the invitation, everyone got the message. Fika med SVT (“ come have coffee with SVT” ), the invitation broadcast on all media (#fikamedsvt) clearly meant: “We need to talk to you, to hear from you ,” summarizes project manager Christina Johannesson. “ We need your help! .