Act at European level

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But above all, "Smart Media" must adopt an offensive and differentiated distribution strategy. The driving idea. develop content recommendation algorithms that promote quality and plural information. This ability to develop and maintain a personalized relationship with the user, stimulating their curiosity and reflection, will be decisive in the years to come. It involves intelligent use of users' personal data.

If a viewer is interested in a topic on Sudan, the "Smart Media" will offer guatemala mobile database him a program on the history of the country and an interview on the geopolitical situation of the region. The enhancement and re-contextualization of the archives will enrich this universe. It is necessary to create sensitivity among editorial teams to this distribution issue so that they appropriate the potential of technologies and adapt formats. The automatic translation of content would allow European citizens to have plural information in their own language and thus compare the different editorial treatments according to the countries.


In a difficult economic context for public audiovisual, the role of "Smart Media" is not always easy to hold. With the digital transformation, competition is now global and polymorphic. GAFANS monopolize the majority of advertising resources and are clearly one step ahead in the collection of users' personal data. To get out of this , "Smart Media" must adopt a coordinated strategy and act at the European level.