The easiest way to do this is by writing like you talk. Use a conversational tone so that when people read the post, they’ll feel like you’re talking to them. Additionally, use short paragraphs and break up long sentences to ensure that the post is easy to read.
At the same time, you should still keep SEO in mind when writing investor data your posts. Follow essential SEO tips such as using subheadings and links where appropriate.
A creative content promotion strategy will contribute to your blog’s success. Promote your latest blog posts to attract more readers and drive engagement.
Email newsletters are an effective way to promote your blog content. In addition, leverage social media marketing to share your posts with a bigger audience. According to a SEMrush survey, 73% of respondents use social media to promote their content.
However, with videos and images being the most engaging types of social media content, your link posts may not get too many clicks. Consider sharing key takeaways and facts from the post through short videos and original graphics. This will help to drive more readers to your blog.
On top of this, make sure you’re posting at the right time to drive more engagements. Sprout Social’s publishing tools will help you discover the best time to post. You can even schedule your posts to automatically go out at optimal times, so you don’t miss out on key opportunities.