What brands can accomplish with co-creation

[shaownhasan]

As these LinkedIn statistics and data have shown, executives, decision-makers, buyers and marketers are all networking and growing their businesses on LinkedIn.


Everyone—from marketers to social media users—loves creators. According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. Another 39% of marketers work with creators on a monthly basis. Digital content creators are reshaping brand strategy instagram data for the better.

But as social media’s influence moves from marketing departments to other business functions, it might be time to think about creators in the same light. Obviously, creators won’t ever man your customer care lines, but their in-depth knowledge of their communities (a.k.a. your potential customers) can come in handy. Creators already have their hands in sales with affiliate marketing. It might be time to think about integrating them into another key function of your business: product development.

Creators have platforms because they understand their audience. They know what their audience wants to see, what problems they’re facing and what stories are relevant to them. That foundational knowledge is the basis of product design and research.

Tapping into that knowledge source can be invaluable for brands. After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could. In a world where businesses increasingly rely on social data, creators can provide qualitative insights to complement the quantitative results you get from social listening.