Let’s cut to the chase: It’s not organic vs. paid social media—it’s organic and paid social media.
As social becomes even more of a pay-to-play game, “organic social is dead” has become a popular catchphrase for marketing thought leaders. While organic social media definitely isn’t what it used to be, it certainly isn’t dead.
The truth is you need an effective organic social media marketing strategy if you even want to succeed with ads.
For the sake of maximizing your reach india car owner data while keeping your budget in check, a hybrid paid and organic social media strategy provides brands with the best of both worlds. In this post, we’ll highlight the strengths of organic and paid channels, and then show you how to combine your efforts to give you the most bang for your buck.
What are the differences between organic vs. paid social media?
The true differences between organic vs. paid social media lie not in the definitions but in the benefits.
A venn diagram showing the differences and similarities between organic and paid social media. Organic social is effective for building audience relationships, driving brand awareness and supporting social customer care. Paid social is most effective for targeting ideal customers, driving leads and reaching new audiences. Together, they help brands gain new followers.
But before we can get into any of that, we need to make sure we have the basics in place. Keep reading for quick primers on organic and paid social advertising, plus details on how they benefit your social media strategy.