The community is now attracting the attention of institutions, brands, politicians, all in search of new digital horizons to compensate for the decline or restructuring of their activities.
A minimalist, real-time, and inclusive game
The principle of the game? You move into advertising database a village populated by anthropomorphic animals. You set up your home (interior decoration, gardening), go about your business (fishing, harvesting fruits and shells) and try to make the other inhabitants of the village happy.
In the latest installment "Animal Crossing: New Horizon", you settle on a desert island:
According to Mélanie Christin, Head of the video game studio Atelier 801, "Animal Crossing embodies what the English call 'pottering', that is to say the art of keeping yourself occupied in a pleasant way by doing little things at your own pace."
The lack of competition makes it an inclusive game that attracts an audience made up of both men and women, a rather rare phenomenon in the video game industry. The success of this "cute and caring" game is surprising, because it comes in an industry dominated by sports games like FIFA 20 and war games like Call of Duty: Modern Warfare (the two biggest sales of 2019 in France).
As lockdown gradually eases, what does the future hold for the Animal Crossing phenomenon?
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Shishirgano9
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