It should be in JPG, non-animated GIF or PNG (without flash) format.
Add up to three links using a maximum of 70 characters for anchor text.
Message text should be no more than 1,500 characters.
Subject should be no longer than 60 characters.
Text ads
It should be in JPG or PNG format
File size cannot be larger than 2MB
Keep headlines under 25 characters
Keep descriptions under 75 characters
Note that there are five different sizes and ad specs for fusion data text ads. There’s also a whole bunch of LinkedIn ad size and specs for dynamic ads like follower and spotlight ads that are tailored to individual users depending on which format you choose.
For even better results in lead generation through your LinkedIn ads, some experts also recommend using colors that contrast with the platform’s blue and white colors in your visuals. This will give your ad an instant pop, allowing you to effectively draw in your target audience.
Support your ads with a strong organic brand
Running ads alone does not guarantee leads and conversions.
You also need a powerful organic strategy in place to pique your audiences’ interest, build trust and boost the impact of your paid campaigns.
Along with investing in ads, regularly share valuable and engaging content to establish your business as a thought leader. Create a well-designed company page and use consistent branding to look authentic and high-quality.