Website behavior and purchase history

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These metrics guide you to improve your web user interface, develop engaging content for better conversions and work on your search engine rankings.

Similarly, insights from your customers’ purchase history help you build personalized ads, emails and relevant offers.

Sales calls and call center data
Sales calls provide information about what prospects are looking for in your product and where you stand compared to the competition. Similarly, listening to customer service calls that are recorded for quality assurance give business owner data you a good idea of the common issues your customers face (and what you can do to improve their experience).

Emails
Emails sent to customer service are often a gold mine of pertinent information you can use to improve customer satisfaction. Customers may write about issues they are having with logistics, returns and warranties, product inadequacies or even to thank you for a job well done.

All these messages are important, and if you’re using an efficient machine learning model, you can easily isolate key topics and themes that give you guidance for improved operations.

Once you’ve zeroed in on which data sources are the most relevant to you, you must make a list of important hashtags, keywords, phrases and topics to get fine-grained results. Sprout enables you to build queries to match what you want to cover, so the results are tailored to your brand’s needs.