This way you’ll reach a segment that’s best suited to your business. By using tools like Sprout Social’s audience targeting you can choose criteria like location, age, gender, interests and more to band data target your ideal customers.
3. Be human
With every share, like, hashtag, comment or follow, social media users are actively engaging with your content. To maximize this, be yourself. Be approachable, honest and real. Talk directly and honestly to your customers and they’ll reward you with their loyalty.
For example, Innocent Drinks uses a conversational tone to connect with their audience. Their Twitter profile, in particular, consistently features their quirky humor, which has garnered them almost 300,000 followers.
Screenshot of Innocent Drinks with their quirky humor on Twitter
4. Seek relationships, not just followers
Social media marketing best practice requires you to build a two-way relationship between you and the consumer.
Relationship building is more than just about selling. It’s about actively engaging in social listening, and demonstrating values your customers appreciate while providing excellent customer service.
For example, Red Bull builds relationships with followers not only through great content aimed at converting extreme sports fans into their fans, but also actively engaging with them on social channels.