Google Trends: How to Find Inspiration for Your Editorial Plan
Google Trends is a tool that is both useful and easy to use to identify peaks of interest related to certain topics. Once you enter the tool, you can type the term around which you want to carry out searches and choose the most appropriate specification.
If you type Mobile App , for example, the tool suggests some employment data alternatives on which you can focus your analysis.
Mobile App (search term)
Mobile application (application type)
Mobile Application Development (Topic)
BlueStacks (Company)
Even though these are variants of the same topic, you can see that each of them addresses a different type of information request:
Mobile app (search term) refers to the general topic and is suitable for assessing changes in interest in the “neutral” audience
Mobile application (application type) focuses on the specific type of solutions and is suitable for evaluating the interest in the application “product”.
Mobile Application Development (topic): refers to the actual app creation activity and is therefore suitable for evaluating interest in the programming field.
BlueStacks suggests a brand that is relevant to the mobile app industry. This means you can check out what the brand is up to in the topic you are interested in because it can lead to highlighting related topics that are relevant to your audience.
You can in fact choose whether to analyze:
-
- Posts: 397
- Joined: Sun Dec 22, 2024 6:29 pm