Website Auditor (PowerSEO – desktop tool; not chrome extension)

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In the Destinations tab, you can also send any of the conversions to GA4 by enabling the Send to GA4 toggle.


You can also choose to send custom parameters with your conversion.


All of this information is then pushed into the data layer and engineer data you can track it all from your dashboard.

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By adding ListenLayer, you can instantly transform your broken data into perfect data.

When to use SIAGS
Smart bidding + broad phrase/match types
Brand campaigns – need to have control over the ads
Combined with SKAGs and Hagakure ad groups
How to build SIAGs
You should only split campaigns where different budgets, KPIs or targeting is required for underlying ad groups. Try not to break them up unless really necessary (even different languages can usually go into the same campaigns).
Create ad groups by grouping keywords by searchers intent (this is usually the most time-consuming part).
Add 2 RSAs.